Aug 26, 2018
Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies?
Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and her clients. The first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India. A lifelong learner, she went on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. A Filene i3 alumna, she loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing messages “brain friendly” to increase engagement and ROI.